Producer - There were 2 Producers of Ex Machin and these were: Andrew Macdonald and Allon Reich. Andrew is the founder of DNA Films and he is a Scottish film Producer best known for collaborations with John Hodge and Danny Boyle to create films such as: The Beach and Shallow Grave. Allon Reich is also known for films such as Dredd and 28 weeks later.
Director - There was 1 Director of this film and he was Alex Garland. He is a screenwriter and film producer best known for the film Never Let Me Go
Distributor - Universal Pictures distributed this film. They are an American film studio owned by Comcast
Cast - Alicia Vikander, Domhnall Gleeson, Oscar Isaac and Sonoya Mizuno. There are 3 main characters in this film and they are the first 3 people listed above.
Budget - $15 million
Locations - There are 8 filming locations for this film and they are:
- Norway - Juvet Landscape Hotel, Sognefjord, Valldal, Jostedalsbreen National Park
- UK - London and Pinewood Studios in Buckinghamshire
Technology - The technology was 4k resolution and they also had
15,000 mini-tungsten pea bulb lights in the sets to make sure that florescent
light was avoided that is used in most sci-fi films.
Number of screens - (Opening
Weekend) - In the UK in the opening weekend,
this film was shown on 1,255 screens and made $5,349,500 and in the US it was
shown on 4 screens in the opening weekend and made $250,000
Number of Screens - (Peak Number)
- The peak number of screens for
the UK was 1,255 and in the US it was 2,004 but this decreased dramatically
afterwards.
Box Office figures - On the opening weekend the box office figures for
the USA was $5,349,500, in the UK it was $250,000, in Italy it was €251,000, in
the Netherlands it was €38,500 and in Portugal it was $30,733
The issues raised by
media ownership in contemporary media practice;
The production companies for this
film were Film4 and DNA films. Film4 is a British television company that
is partly owned by Channel 4 which are known well for showing gritty and
exciting films such as: Boy A, 12 Years of Slave and Slumdog Millionaire. DNA
is also a British film Company which is founded by Andrew Macdonald and Duncan
Kenworthy and between them, they have also created films such as 27
Days Later, Dredd and Never Let Me Go. Despite being small production
companies, they have done extremely well with the films that they have
created. They have also worked together on films such as Never Let Me Go and
are well known due to their box office figures on all of their films. They can
create brilliant films without having to collaborate with big name companies
such as Disney and Universal. This is shown through the successful film Ex
Machina which only took 6 weeks to film and it had actors that weren't as well known such as Oscar Isaac and Domhall Gleeson. This then proves that not all films need to have big budgets to be successful but they can have small ones and still be as widely recognised.
The importance of
cross media convergence and synergy in production, distribution and marketing;
The 2 production companies were distributed via A24 films and Universal Pictures. These are based in the USA. By working with these companies, it allows them to have a wider audience spectrum as they are a bigger and well recognised company that people can understand and relate well to, due to previous films. Ex Machina was also distributed on Blu-ray and DVD by Lionsgate Home Entertainment, another big company, that allows them to extend their audience preference even more! DNA Films and Film4 have brought their ideas together which also helps promote them two as companies as well as promoting the film.Film4, before this, have created many popular and well recognised films so they can offer experience. Whereas DNA Films have can provide a brilliant Writer and Producer. By each of these companies having well recognised features, they can help each other become more successful. By working together they can improve their budget and an audience can see that these 2 companies have worked well together so would therefore watch another film that is brought out by both companies collaborating together again.
The 2 production companies were distributed via A24 films and Universal Pictures. These are based in the USA. By working with these companies, it allows them to have a wider audience spectrum as they are a bigger and well recognised company that people can understand and relate well to, due to previous films. Ex Machina was also distributed on Blu-ray and DVD by Lionsgate Home Entertainment, another big company, that allows them to extend their audience preference even more! DNA Films and Film4 have brought their ideas together which also helps promote them two as companies as well as promoting the film.Film4, before this, have created many popular and well recognised films so they can offer experience. Whereas DNA Films have can provide a brilliant Writer and Producer. By each of these companies having well recognised features, they can help each other become more successful. By working together they can improve their budget and an audience can see that these 2 companies have worked well together so would therefore watch another film that is brought out by both companies collaborating together again.
The technologies that
have been introduced in recent years at the levels of production, distribution,
marketing and exchange;
With nowadays technology, people are wanting to be able to stream films and watch them in the comfort of their own home instead of watching it and paying money to see it in a cinema. This means that, to make the film popular, they need to make the film available on lots of different resources and make the film extra exciting and draw audiences in to see the film at the cinema. Such things as deals and exciting ad posters and videos online would intrigue people to go and see the film in the cinema and to have the full experience. On the other hand, people do like to sit at home and watch films fro their own television or laptop on Netflix. Foe them to achieve the most success possible, they need to widen their audience and distribute the film in a variety of ways that would meet the happiness of all members of the audience. Ex Machina is now available on websites such as GooglePlay, Netflix and Amazon. It was released in the UK, by Universal Pictures, on 21st January 2015 and the USA by A24 films on 14th March 2016. On the 14th July 2015, it was released on Blu-Ray and DVD and available to download.
With nowadays technology, people are wanting to be able to stream films and watch them in the comfort of their own home instead of watching it and paying money to see it in a cinema. This means that, to make the film popular, they need to make the film available on lots of different resources and make the film extra exciting and draw audiences in to see the film at the cinema. Such things as deals and exciting ad posters and videos online would intrigue people to go and see the film in the cinema and to have the full experience. On the other hand, people do like to sit at home and watch films fro their own television or laptop on Netflix. Foe them to achieve the most success possible, they need to widen their audience and distribute the film in a variety of ways that would meet the happiness of all members of the audience. Ex Machina is now available on websites such as GooglePlay, Netflix and Amazon. It was released in the UK, by Universal Pictures, on 21st January 2015 and the USA by A24 films on 14th March 2016. On the 14th July 2015, it was released on Blu-Ray and DVD and available to download.
The significance of
proliferation in hardware and content for institutions and audiences;
Technology has become advanced in so many different ways such as: How to show a film and the features that can be used to make a film. Ex Machina have followed what this generation enjoy the most which is special effects and the excitement of new technology. They collaborated with Double Negative who are a highly successful visual and special effects company who are very well known and recognised in Europe. They have worked on highly successful productions such as The Harry Potter films and The Quantum of Solace. The expectations for films that are using modern technology is very high so there is a lot of pressure on Production Companies to make sure that they have used the best special effects work that they can to live up to this expectation. Ex Machina reached this height and this was shown through their box office figures. By winning an Oscar and working with Double Negative, it helped the reputation of the film and helped it gain the popularity that it did.
Technology has become advanced in so many different ways such as: How to show a film and the features that can be used to make a film. Ex Machina have followed what this generation enjoy the most which is special effects and the excitement of new technology. They collaborated with Double Negative who are a highly successful visual and special effects company who are very well known and recognised in Europe. They have worked on highly successful productions such as The Harry Potter films and The Quantum of Solace. The expectations for films that are using modern technology is very high so there is a lot of pressure on Production Companies to make sure that they have used the best special effects work that they can to live up to this expectation. Ex Machina reached this height and this was shown through their box office figures. By winning an Oscar and working with Double Negative, it helped the reputation of the film and helped it gain the popularity that it did.
The importance of
technological convergence for institutions and audiences;
Marketing has also been improved due to new technologies as for this film it could be distributed through Social Media as well as through billboards, posters and adverts on the television. Through this type of marketing, the audience can have direct contact and it can be a more effective and cheaper way for the film to be marketed. There were mixed opinions about using this as a way of marketing so it created a lot of attention and interest in the film. The film was also shot on 4k resolution which is also a use of new technology. It is a digital way of filming which makes the distribution cost to cinemas much cheaper. This is shown through the quality of the film.
Marketing has also been improved due to new technologies as for this film it could be distributed through Social Media as well as through billboards, posters and adverts on the television. Through this type of marketing, the audience can have direct contact and it can be a more effective and cheaper way for the film to be marketed. There were mixed opinions about using this as a way of marketing so it created a lot of attention and interest in the film. The film was also shot on 4k resolution which is also a use of new technology. It is a digital way of filming which makes the distribution cost to cinemas much cheaper. This is shown through the quality of the film.
The issues raised in
the targeting of national and local audiences (specifically, British) by
international or global institutions;
Different technologies and film companies have come together to work on this film (DNA Films, Film4 and Double Negative) and by doing so this has improved the success of the film and helped the film to go on and achieve an Oscar Award. The Production team worked together to create the shots for editing, with special effects, and then went on to collaborating with Double Negative so that they could begin to create Ava. Music was also needed to add effect to the film so that the audience could enjoy it more so this technology was placed into the film too. The music was composed by Ben Salisbury and Geoff Barrow, these composers have also worked together, like Alex Macdonald and Allon Reich did, on the film "Dredd".
The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour
As a viewer of the newest generation, that is used to having social media and advanced technology around me, I like to be able to view this film on many different devices such as Netflix and the TV, but I do also like to take rips to the cinema to see films that stand out the most to me. This is a benefit for our generation as we are more likely to sit at home watching this film with our own comforts rather than going out to the cinema to do so. New technologies, such as downloading films illegally and steaming them online, can have such a negative effect on the films population and profit as people are not watching the film in the most beneficial way so therefore I am fully against this new technology. All efforts put in by all members of the crew that were involved in this film, did a stunning job at presenting, marketing and distributing this film and the special effects tea created an extraordinary character, Ava, which drew the audience in and made people think about the new advances in technology.
The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour
As a viewer of the newest generation, that is used to having social media and advanced technology around me, I like to be able to view this film on many different devices such as Netflix and the TV, but I do also like to take rips to the cinema to see films that stand out the most to me. This is a benefit for our generation as we are more likely to sit at home watching this film with our own comforts rather than going out to the cinema to do so. New technologies, such as downloading films illegally and steaming them online, can have such a negative effect on the films population and profit as people are not watching the film in the most beneficial way so therefore I am fully against this new technology. All efforts put in by all members of the crew that were involved in this film, did a stunning job at presenting, marketing and distributing this film and the special effects tea created an extraordinary character, Ava, which drew the audience in and made people think about the new advances in technology.
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